Tuesday, February 9, 2010

































































 

History Of Simplicity Patterns 

Simplicity Pattern Company, Inc is the baby of the bunch regarding pattern manufacturers.  Started in 1927 by Joseph Shapiro and his son, his goal was to produce an easy to follow and economical 15 cent pattern.  Of the four major patterns companies in the world today, Simplicity believes it is the worlds largest. It is the most prolific.  Logo items change periodically.

Notes about Dating Patterns:  Numbers are important, but they are NOT the most important thing when it comes to dating patterns.  You must look at things like the Style of the Dress, the Length of the garment , the Hair and attitude of the models and the various logos and prices listed on the envelope.   Each company recycled their numbers.  Different companies started over with different series every time.  I hope I have made your research just a bit easier with this chart.

Simplicity patterns are often dated.  Sometime the date is on the Instruction Sheet, sometimes it is on the envelope and sometimes it is not there at all.  The dates here could be supposition so take nothing as fact but as merely a guideline.

The pattern number is only an indicator of the date on vintage sewing patterns.  You can’t use the number alone because the companies would start over again when they got to a certain level.  You must consider the general silhouette of the clothing along with other factors such as hair, price, sizing and envelope style and logo placement you can get pretty close to the issue or copyright date.  Please be aware that even if a pattern is dated, it could have been in production for years and could even be a re-release of a previous number.

 Style eras often crossed decade lines.  For instance it is very difficult to tell a 1938 pattern from a 1941 pattern.  The basic style and design elements were the same.  The same thing applies for 1959-1961 and again in the 60s and 70's.  There is more difference between 1964 and 1967 that there is between 1969 and 1971.

Besides the general look and art work of vintage patterns, the sizing can be a very good indicator.  In the beginning of Home Patterns, the bust measurement is often the only measurement given.  By the 1940s patterns gave bust and hip measurements but often the waist was not given (due to the fact that the sewist could change that element). 

Until 1956 a Size 12 was for a 30 inch bust.  In 1956 sizing changed and a Size 12 was for a 32 inch bust.  In mid 1967 the standard changed once again and a Size 12 became a 34 inch bust and remains so today.  So if you are trying to date something near the year of size change, the size can be a great clue.

All Numbers listed have been found either on a dated pattern, or in a magazine or other publication of the period. 

These pages are constantly changing as new information and new publications are found.  So check back often to see the current changes.

 

1927-1929

1927 1928 1929

 

1930-1939
 

Like so many of the other companies, Simplicity tried several "looks" before they settled on one. 

Simplicity used the NRA seal from 1933-1935

 

Simplicity 33 Dec 1287-1337
Simplicity 39 Jun 3083-3120
Simplicity 39 Nov 3089-3240
1930 1932 1933  NRA Seal
1934 NRA Seal 1935 1937
1938 1939 1939
     
1940-1949
 

 

By the 40's the font had changed to a script which had a more feminine appeal.  Placement was on the side and stayed there. 

 

 

Simplicity 40 Mar 3289-3347
Simplicity 40 Apr 3289-3347
Simplicity 41 Jun 3796-3843
Simplicity 41 Nov 3888-4039
Simplicity 45 Apr 1264-1295
Simplicity 45 Dec 1078-7119
Simplicity 46 Jan 1490-1507
1940  1941  1943
1945  1946  1949
 

1950-1959

The 50's brought little change, but by late in the decade they had added little red boxes.

In 1949 Simplicity started a Designers Pattern Series with a designated 8000 number.  This only lasted a few years until 1952.  Some of these were reissued in the regular numbering sequence.

 

1949 1949 1950
1950 1955 1959
 

1960-1969

The side placement of the logo changed around 1965.  Colored script naming across the top was the New Look.  And in 1967 when the New Sizing went into effect they changed once again to a colored slash with Block lettering across the top.

 

1960 1965 1967
 

1970-1990s

The colored slash stayed with them until the late 70's when they went to what I call the White Corner look.  Which was changed to the File Folder Look around 1982.  In the 90's a more contemporary look with large block letters was used.

 

1977 1982 1990s

 

Many Thanks to: Erin at "A Dress A Day" for creating the wonderful "Sewing Pattern Wiki", all of the contributors to the Wiki, and all of my wonderful friends and pattern sellers and collectors who share their information and photos and knowledge.  (there are too many to list here, but you can find them on my Links Page,) and last but definitely not least, my Dear Husband for giving me tons of help and encouragement to research all of the data to compile for your research benefit.


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