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History Of†Hollywood Patterns

Created by Conde Nast in 1932, the Hollywood Pattern Company quickly became popular due to the photos of favorite radio and movie stars that graced the envelopes.† Collectors of Hollywood memorabilia often look for sleeves with their favorite stars.† Original pattern prices ranged from 15 cents to 25 cents.† Their manufacture stopped after World War II and due to their short production span they are harder to find and considered highly collectible.† The patterns with a STAR from the War years are the most prized of all.†

Hollywood patterns with the Movie Stars are sometimes easy to date.† If the bio mentions "Starring in...." you can go to the Internet Movie Data Base and search the Star and the particular movies and get real close to the year.

Dating on the early Hollywood patterns doesn't seem to be as important and the front cover content and the stars that were featured.

The pattern number is only an indicator of the date on vintage sewing patterns.† You canít use the number alone because the companies would start over again when they got to a certain level.† You must consider the general silhouette of the clothing along with other factors such as hair, price, sizing and envelope style and logo placement you can get pretty close to the issue or copyright date.† Please be aware that even if a pattern is dated, it could have been in production for years and could even be a re-release of a previous number.

†Style eras often crossed decade lines.† For instance it is very difficult to tell a 1938 pattern from a 1941 pattern.† The basic style and design elements were the same.† The same thing applies for 1959-1961 and again in the 60s and 70's.† There is more difference between 1964 and 1967 that there is between 1969 and 1971.

Besides the general look and art work of vintage patterns, the sizing can be a very good indicator.† In the beginning of Home Patterns, the bust measurement is often the only measurement given.† By the 1940s patterns gave bust and hip measurements but often the waist was not given (due to the fact that the sewist could change that element).†

Until 1956 a Size 12 was for a 30 inch bust.† In 1956 sizing changed and a Size 12 was for a 32 inch bust.† In mid 1967 the standard changed once again and a Size 12 became a 34 inch bust and remains so today.† So if you are trying to date something near the year of size change, the size can be a great clue.

All Numbers listed have been found either on a dated pattern, or in a magazine or other publication of the period.†

These pages are constantly changing as new information and new publications are found.† So check back often to see the current changes.

A starlette knew they had arrived when they were featured on a Hollywood Pattern Cover.† Their head shot and a personalized design and artist rendering was there for the world to see.† This type of publicity during the Great Depression entered more homes than magazines and newspapers.†

Here is a partial list of some of the Stars and wanna be stars.† More added as they are found.† If you have a Hollywood featuring a star not on the list please feel free to send me the information.

Adrienne Ames
Lucille Ball
Joan Bennett
Joan Blondell
Katherine Booth
Jane Bryan
Mary Carlise
Claudette Colbert
Bette Davis
Olivia De Havilland
Delores Del Rio
Claire Dodd
Ellen Drew
Ann Dvorack
Frances Dee
Patricia Ellis
Lucille Fairbanks
Glenda Farrell
Geraldine Fitzgerald
Susanna Foster
Kay Francis
Betty Furness
Franciska Gaal
Betty Grable

Katherine Hepburn
Ann Harding
Rochelle Hudson

Dorothy Jordan

Ruby Keeler

Lola Lane
Priscilla Lane
Rosemary Lane
Vivian Leigh
Margaret Lindsay
Carole Lombard
Anita Louise
Ida Lupino

Mary Maguire
Patricia Moran
Jean Muir




Martha O'Driscoll
Maureen O'Sullivan
Merle Oberon
Maureen O'Hara

Glenda Parnell
Pat Patterson
Shirley Patterson

Barbara Read
Ginger Rogers
Ann Rutherford

Ann Sheriden
Anne Shirley
Sylvia Sidney
Ginny Sims
Gale Sondergaard
Barbara Stanwyck
Gloria Stuart

Verree Teasdale

Ruth Warrick
Marie Wilson
Marjorie Woodworth
Jane Wyman

1932-1939

1932 Ruby Keeler 1933 Claudette Colbert 1934 Jean Muir
1935 Bette Davis 1936 Ann Harding 1937 Numbers 1377-1433
Dating_Hollywood_1939.JPG
1938 Gloria Stuart 1939 Numbers 1706-1887 1939 Lucille Ball
Dating_Hollywood_1940_Lucy.jpg
1940 Lucille Ball 1941 Numbers 735-753 1941 Betty Grable
1942 1943 1944
1945 1946 1947

Many Thanks to: Erin at "A Dress A Day" for creating the wonderful "Sewing Pattern Wiki", all of the contributors to the Wiki, and all of my wonderful friends and pattern sellers and collectors who share their information and photos and knowledge.† (there are too many to list here, but you can find them on my Links Page,) and last but definitely not least, my Dear Husband for giving me tons of help and encouragement to research all of the data to compile for your research benefit.

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