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Simplicity Pattern Company, Inc is the baby of
the bunch regarding pattern manufacturers. Started in 1927 by Joseph
Shapiro and his son, his goal was to produce an easy to follow and
economical 15 cent pattern. Of the four major patterns companies in the
world today, Simplicity believes it is the worlds largest. It is the most
prolific. Logo items change periodically.
Simplicity patterns are often dated.
Sometime the date is on the Instruction Sheet, sometimes it is on the
envelope and sometimes it is not there at all. The dates here could be
supposition so take nothing as fact but as merely a guideline.
1927-1929
  
1930-1939
Like so many of the other
companies, Simplicity tried several "looks" before they settled on one.
Simplicity used the NRA seal
from 1933-1935
  
  
  
1940-1949
By the 40's the font had
changed to a script which had a more feminine appeal. Placement was on
the side and stayed there.
  
  
1950-1959
The 50's brought little change,
but by late in the decade they had added little red boxes.
In 1949 Simplicity started a
Designers Pattern Series with a designated 8000 number. This only
lasted a few years until 1952. Some of these were reissued in the
regular numbering sequence.
  
  
1960-1969
The side placement of the logo
changed around 1965. Colored script naming across the top was the New
Look. And in 1967 when the New Sizing went into effect they changed
once again to a colored slash with Block lettering across the top.
  
1970-1990s
The colored
slash stayed with them until the late 70's when they went to what I call the
White Corner look. Which was changed to the File Folder Look around
1982. In the 90's a more contemporary look with large block letters
was used.
  
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