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McCall Pattern
Company started in 1870 in New York City. James McCall, an immigrant
from Scotland was a Tailor with a small shop who kept up with European
fashion trends and worked as a U S Agent for the English pattern company The
Royal Chart.
He began to design his own patterns and
published a four page magazine, "The Queen" to promote and advertise his
patterns.
When James McCall died in 1884, his company
continued to flourish. The magazines name changed to "The Queen of
Fashion" and reached a circulation of more than 75,000.
McCall's started printing directly onto their
patterns in 1919 and in the 1920's introduced full color printing on their
envelopes illustrations. It has been stated that ALL McCall's have a
copyright date, but I have found a few undated ones. But it is safe to
say that nearly ALL McCall patterns are dated and they are the only company
to consistently do so.
McCall Website
1920-1929
McCall patterns had no S until 1951

1930-1939
The grey moved to the side and
changed again around 1932. They lost the grey and went with a cleaner
look. By 1935 the name was once again at the top but didn't stay long.
 
1940-1949
Companies
re-issued patterns if they were popular and good sellers, especially during
the war years. The number ranges found in these Style News magazines
reflect that reprinting. Numbers seem to range from 3500-7850 in the
decade of the 40's, with some carried over from the 30's and into the 50's.
In the early
40's McCall switched to a Script font on the side.

1950-1959
By 1952 McCalls added an
apostrophe S to their logo and lost the script for a block letter font.
 
1960-1969
Logo switched sides in
1963 and changed completely in 1965 and Number series started over with
1000-2249. The colored stripe continued into the mid 70's.
 
The Pounds Thinner line
was started in 1970 with the side color swatch but with the girl in a
bodysuit creating an optical interest. Logos changed and the numbering
system kept going in 1975 with 4300-6500. In 1979 the logo changed once
again with the numbering continuing into the 80's.
 
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