Mail Order Companies

 

The pattern number is only an indicator of the date on vintage sewing patterns.  You can’t use the number alone because the companies would start over again when they got to a certain level.  You must consider the general silhouette of the clothing along with other factors such as hair, price, sizing and envelope style and logo placement you can get pretty close to the issue or copyright date.  Please be aware that even if a pattern is dated, it could have been in production for years and could even be a re-release of a previous number.

 

Style eras often crossed decade lines. For instance it is very difficult to tell a 1938 pattern from a 1941 pattern. The basic style and design elements were the same. The same thing applies for 1959-1961 and again in the 60s and 70's. There is more difference between 1964 and 1967 than there is between 1969 and 1971. It's important to remember these dates when looking for clothing online and in shops, whether you're hunting for rare British Simplicity Patterns and free stuff uk, or whether you've spotted a special something in a thrift shop.

 

Mail order patterns were the answer for rural homemakers for the most of the 20th century.  Each magazine had a section for the homemaker to order patterns, and this included Progressive Farmer and Grit.  The list is enormous and some patterns had the designer's name and some were generic with a simply number. 

There were multiple Mail Order Companies that supplied sewing and crafting patterns to magazines and newspapers.  Even Male oriented magazines such as Country Gentleman and Progressive Farmer had a Women's Section dedicated to fashion.

 

Most Mail Order patterns came in an envelope marked with the name of the publication.  So you might find the very same pattern but in an envelope from Grit or Progressive Farmer.  Unless the pattern is in an envelope with a postmark date, it is very difficult to pin them down to a specific date.  The patterns stayed in circulation until there was no longer a demand so the same pattern could be in publication for 4-6 years.

One way to help date mail order patterns is the post mark on the original envelope.

Metered Mail should be stamped.  Undated meters are as follows:

  • "SEC 564 PL&R" , 1 or 1 1/2 cent or similar = early 1930's to early 1950's
  • "SEC 34.66 PL&R" , 1 1/2 cent meter = 1950's
  • "BULK RATE" the postage helps narrow down the range:
  • 2 1/2 cent = July 1960 to Dec 1962
  • 2 5/8 cent meter = 1963
  • 2 3/4 cent meter = 1964
  • 2 7/8 cent meter = Jan 1965 to Dec 1967
  • 3 6/10 cent meter = Jan 1968 to Jun 1969
  • 3 8/10 cent meter = Jul 1969 to May 1971

If the meter has a serial number the number might give a clue to the date:

  • PB with 4 digit numbers are usually 1945 or earlier
  • PB with 5 digit numbers 01000 to 01549 or PB 55000 to 56999 are usually 1933-1940 
  • PB with 5 digit numbers 01550 to 01999 are late 1930s to 1950's
  • PB with 5 digit numbers 05000 to 05499 or  PB 5400 to 54999 are usually 1960s or 1970's
  • PB with 5 digit numbers 57000 to 59999 cane be anywhere from 1930 to 1970
  • PB with 6 digit numbers are usually 1980 and later.

 

Below is a sampling of Mail Order and Misc pattern companies.  These are basically undatable, so the best we can do is a generic era.

I believe that Anne Adams (who has her own page) and Marian Martin are two of the most common names you will see associated with Mail Order houses but there was Ladies Home Journal, Work Basket, Ladies Home Companion, Alice Brooks, Iris Lane, Spadea, The American Weekly, Modes Royale, Superior Patterns (which were circulated through the Sears Roebuck Co), Star, Women's Day, Woman's World, Excella, Priscilla, Peerless and Pictorial Review...the list is monumental. 

 

 

Austine Le Mar Pattern 1950sAlice Brooks Apron Pattern 1950sAustralian Womens Weekly Pattern 1930s
 

Brigance Pattern 1950sCountry Gentleman Pattern Ad 1928

 

Companion Pattern 1930sFairloom Superior Sears and Roebuck Pattern 1940s

 

Farmers Wife Magazine Pattern Ad 1930s

 

Mail Order Pattern 1950sMail Order Pattern Catalog 1971

 

American Fruit Growers Magazine Pattern Ad 1928

 

Lady Louise Pattern 1930sPatt O Rama Pattern 1950sLaura Wheeler Pattern 1958

 

Tina Leser Pattern 1950sLadies Home Journal Pattern 1930s

 

Ladies Home Journal Pattern Ad 1928Singer New Fashions Pattern Catalog 1939

 

Your Own Name Pattern 1930sModern Pattern 1930sOriginator Pattern 1950s

 

Peerless Pattern Ad 1918Excella Pattern 1940sParade Pattern 1950s

 

Progressive Farmer Pattern Ad 1959Progressive Farmer Pattern Ad 1954Prominent Designer Estevez Pattern 1960s

 

Prominent Designer Schweitzer Pattern 1970sSpadea Herbert Sondheim Pattern 1950s

 

Superior Pattern 1930sSuperior Pattern 1940s

 

Todays Pattern Newspaper Ad 1930sWoman's Day Pattern 1950s

 

Iris Lane Pattern 1950sAmerican Weekly Pattern 1940s

 

Womens World Pattern 1930sWomen's World Pattern 1930s

 
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